Chain Restaurants Mainstream The Veg Option
Veggie Diners have always had challenges in getting a good meal in a restaurant, especially a mainstream chain restaurant. Things got markedly better when salad bars became popular, if you can remember back that far. My meatless life used to mean choosing between fries or a shake, back in the late 70’s in a small town. Even now, a social event at a chain restaurant may mean politely noshing on a few onion rings or a side salad just to enjoy the company.
But according to Restaurant News, casual dining chains are making the bold move of offering a vegetarian option. Places like the Hard Rock Cafe, Stonefire Grill and California Pizza Kitchen are now putting a few meatless dishes on their menus, in response to customer requests.
We can thank the Meatless Mondays campaign, which has given flexitarian dining a hook.
Many of the chain restaurants cite the Meatless Mondays campaign, and are now offering more meat free dishes for customers who want to have that flexitarian choice. Customers have also made their voices heard by requesting gluten free and lower fat options as well.
It’s high time. Those of us who live in metropolitan areas may forget how hard it is to eat healthfully in the chains and small town restaurants that the other half of America has to choose from. These changes didn’t come about to serve 1% of the population that call themselves vegetarian. These menu items are for the crossover crowd.
It marks a shift in thinking, which has been a hard one to achieve. The idea of going out and not eating meat is really hard to get people to accept. Even people who might not eat it every single meal at home see a trip to a restaurant as a splurge. Triple-stacked burgers with all kinds of bacon, cheese and mayo are way more than most people would make at home, and that is their appeal.
So what are the new menu items, designed to tempt the flexitarians on Mondays? Don’t expect anything less mainstream than the rest of the menu, with veggie burgers, grilled veggies, veggie pizzas and lasagnas and simple tomato bruschetta. Pasta is always easy to make veg friendly. Vegan, well, there is another story. You might be able to get some of these with no cheese, no mayo and see what happens.
Still, it’s a good step in the right direction. Maybe if these things keep selling, we will see some more creative, more vegan-friendly choices in casual dining. And don’t forget, these changes come about because customers ask for them. Ask for whole grains, and meatless options, and who knows, the menu may change for the better.
A Link to the Restaurant News Article: