Juicing is Still Hot

Juicing is one of those things that has been going on for as long as I can remember, but has had its moments of extreme trendiness.

Like sushi or kale, juicing has always had fans, and weathered the storm of being over-hyped occasionally along the way. Having been in the healthy food community for many years, I remember when carrot juice was kind of a cult favorite among people who either didn’t want to get cancer, or who had cancer and were trying to fight it with the power of juice.

Juice tooled along as a practice among aficionados until the big breakout of green juicing that is still going strong. Juice Bars and companies selling juice cleanses proliferated in the 2010’s, and more recently, a popular book brought some spotlight to celery juice. Right this minute, I know of two brand new juice bars in my neighborhood.

So if anyone tells you the “juicing thing is over,” tell them it’s just a maturing market. I can tell you that whenever I’ve done fresh juicing demos and sampling at my friendly Coop or cookware store, people can’t get enough.

The big question is, do you want to buy juice at your favorite juice bar, or do you want to make it yourself? If you’ve looked at the price tag on your local juicery’s bottles of green juice and thought “it can’t cost that much to make it at home.” you aren’t alone. When I wrote my book Juice It! I delved into the cold press, slow juicer method of making pure, fresh juices, and did a few blender juices just to cover all the bases. A few years later, when I wrote 300 Best Blender Recipes, I went all in on making “whole juices” in the blender.

Watch Me Demonstrate the Two Best Methods for Making Fresh Juice

Watch me Juice!

In this video, I make a Red Beet and Watermelon blend. I’ve written about the benefits of beet juice before, and I hope you’ll read about the amazing benefits of this beautiful, brilliant drink. Then I crank out a quick green juice, and a blended Green Juice with Orange, Ginger and Kombucha.

The question of which juicing method you want to use is up to you, and your particular needs and tastes.

Oh, and the reason those juices cost so much? You’ll get it when you get done washing, chopping, juicing, and cleaning up. You’re paying for high quality, organic produce and for quite a bit of time and labor. If you’ve got the time, of course, it’s much cheaper to do it at home.

You just have to decide whether you will.

Here’s to your health, and a juicy drink to help you keep it!

Warriors Blood Cold Press Juice

You'll need a masticating, cold press juicer to make this one, and it's a concentrated, delicious drink, full of heart-healthy nutrients.
Course Drinks
Keyword juicing
Servings 4
Author Robin Asbell

Ingredients

  • 8 ounces beets peeled and sliced
  • 8 cups cubed watermelon
  • 2 inches fresh ginger peeled and sliced

Instructions

  • Alternate ingredients in the juicer as you press them down with the tamper. Serve immediately.